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why not be beautiful (II)? (2019)

art direction, editorial, print


The body text is a transcript from a 1969 tutorial on How to be Beautiful, and commercials selling beauty.  Five decades later, we still alterate our bodies, change our diets, buy clothes and beauty products to conform to the norm of “female beauty”.

The glossy magazine shouts at you in Helvetica Bold, and the capital of the beauty industry is materialised by 100 dollar bills, where the YouTube comments of the video are written, reflecting people’s perception on beauty today

This is the first perspective of the tutorial on how to be beautiful, the second one can be found here.