Graphic Designer,
London
Menochart: D&AD entry (2021)
art direction, branding, web design, animation
art direction, branding, web design, animation
Team: Alice Härse and Jorie Einarsen
Brief set by Refinery29 and The Case For Her:
Reposition menopause, and highlight how its mainstream media is detrimental to people of all ages — by developing an innovative campaign that tackles the lack of awareness of menopause, the issues surrounding it and its social stigmas.
Brief set by Refinery29 and The Case For Her:
Reposition menopause, and highlight how its mainstream media is detrimental to people of all ages — by developing an innovative campaign that tackles the lack of awareness of menopause, the issues surrounding it and its social stigmas.
Solution:
The Menochart campaign raises awareness of the symptoms of peri/menopause through identifiable shapes that are customisable to represent everyone’s unique experience. It invites anyone who goes through this transition to share their stories on a safe and supportive visual platform on Refinery29’s website. The visually inviting nature of the symbols are easily shareble on social media, as well as across a physical campaign.
The Menochart campaign raises awareness of the symptoms of peri/menopause through identifiable shapes that are customisable to represent everyone’s unique experience. It invites anyone who goes through this transition to share their stories on a safe and supportive visual platform on Refinery29’s website. The visually inviting nature of the symbols are easily shareble on social media, as well as across a physical campaign.